At the moment of writing this article-and it's still hard to put a number down because the counter is continuously rolling as more people pledge to the project-around 14.5 million dollars have been raised by the campaign, with almost 55,000 people backing the project. So, it makes sense that his team is aware of how successful crowdfunding a new book can be.Īnd, well, they were right. Dragonsteel Entertainment's previous Kickstarter campaign celebrating the 10 year anniversary of Sanderson's Stormlight Archives had nearly 7 million dollars by the end of the campaign. This has enabled him to not only reach a large audience, but to build the sense of community with his readers over the years. He is a fan who loves fantasy and also gets to write it at the same time.
The beauty of an author such as Brandon Sanderson is perhaps that he is, in his heart, one of us. While crowdfunding has been used in the past to publish books, I doubt any have been done at this scale. To further add to this facet of a community, he has also started a Kickstarter campaign, where "backers" pledge their money for rewards and/or to support the creator. Video of It' s Time to Come Clean - Brandon Sanderson
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